Paolo leaning on the bar in a warm Scottish pub.

GOOD IDEAS.PROPERLY MADE.

CREATIVE LEAD & ART DIRECTOR

HumanAISWITCH PERSPECTIVE

15+ years leading creative teams and bringing ideas to life. The curiosity hasn't changed. The tools have. AI just opens up new possibilities.

SELECTED WORK ↗
FEATURED
PROJECTS
A werewolf working out on a rowing machine in an Anytime Fitness gym.

ANYTIME FITNESS

/ Brand campaign

↗
Snam campaign visual: a light bulb constructed from industrial pipes and valves beside the headline Il futuro ha bisogno di energia. La tua.

SNAM

/ Employer Branding / Digital Campaign

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Citroën AMI in a colourful city scene beneath the hashtag #AMIFaEffetto.

AMI FA EFFETTO

/ Creator-Led Social Campaign

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02 / SELECTED WORK

Ideas out
in the world.

Some ideas become campaigns.
Others take a different shape.
Here's a little bit of both.

Runners setting off beneath the Run for Inclusion start arch.

Run for Inclusion

Brand experience / Selected work

03 / HOW I WORK

Good work.
Starts with people.

Ideas.

I ask questions, listen and find an idea worth making.

Direction.

I give people a clear brief, room to contribute and feedback they can use.

Craft.

I stay involved in the making. AI helps me test ideas faster and spend more time on the details.

MORE ABOUT ME ↗
04 / EXPERIENCE

15+ years.
Still hands-on.

AlkemyOUTNOWStardustZooComOmnicomPR Group
Arc WorldwideBitmamaTriplesense ReplyUniting

I have worked at and collaborated with these agencies, led creative teams and worked with a network of 20+ creators. These days, I work independently on design projects and make short films with AI.

05 / GET IN TOUCHMILAN BASED. OPEN MINDED.

LET’S MAKE
SOMETHING GOOD.

Got a team to lead, an idea to build, or something interesting in mind? Let's talk.

Open to Creative Lead and senior creative opportunities, both agency-side and in-house. Based in Milan, open to relocating.

Placeholder images for now. The original films and work in progress will be added here.