
GOOD IDEAS.PROPERLY MADE.
CREATIVE LEAD & ART DIRECTOR
15+ years leading creative teams and bringing ideas to life. The curiosity hasn't changed. The tools have. AI just opens up new possibilities.
SELECTED WORK ↗PROJECTS

ANYTIME FITNESS
/ Brand campaign
↗
SNAM
/ Employer Branding / Digital Campaign
↗
AMI FA EFFETTO
/ Creator-Led Social Campaign
↗Ideas out
in the world.
Some ideas become campaigns.
Others take a different shape.
Here's a little bit of both.

Run for Inclusion
Brand experience / Selected work

Enel Leadership School
Visual Identity & Creative Direction / Selected work

Glassborne
AI short film
↗
Moonbucks
AI short film
↗Stories I wanted to tell. Made with AI.
Good work.
Starts with people.
I ask questions, listen and find an idea worth making.
I give people a clear brief, room to contribute and feedback they can use.
I stay involved in the making. AI helps me test ideas faster and spend more time on the details.
15+ years.
Still hands-on.
I have worked at and collaborated with these agencies, led creative teams and worked with a network of 20+ creators. These days, I work independently on design projects and make short films with AI.
LET’S MAKE
SOMETHING GOOD.
Got a team to lead, an idea to build, or something interesting in mind? Let's talk.
Open to Creative Lead and senior creative opportunities, both agency-side and in-house. Based in Milan, open to relocating.
