Enel Leadership School.
A new perspective on leadership.
A visual identity and creative direction project for Enel Leadership School, combining AI-assisted concept development with real-world photography and production.
Art Direction · Visual Identity · AI-Integrated Production
Serious about leadership.
Not so corporate.
Enel Leadership School needed a visual identity that felt credible, structured and professional, without falling into the usual corporate visual language.
The challenge was to find a distinctive direction that could communicate the school's ambition while remaining flexible across different formats and applications.
One vision.
A whole visual language.
Working within Enel's existing logo system, I developed the creative direction around a central key visual.
The goal was to establish a recognisable visual language that could bring consistency to the project, from its main communication assets to everyday content.
A clear creative direction, designed to work across formats without losing its identity.
Imagine it first.
Make it real.
Rather than jumping straight into production, I used AI to explore and refine the visual direction.
The generated concepts helped define composition, casting and visual balance before moving into a real photoshoot.
From there, the initial vision was translated into photography and finished campaign assets.
AI helped us see the idea. Art direction brought it to life.
One look.
Many applications.
The key visual became the starting point for a consistent communication system.
I extended the visual direction across social content and presentation materials, adapting compositions and formats while preserving the original creative intent.
Different executions, one recognisable identity.
Bringing the vision
to life.
The visual direction also extended into motion through a presentation video for the project.
I shaped the creative approach, working with Alkemy's internal team, who handled the final editing and motion design.
The video went on to reach over one million views.
1M+ video views.
- Client:
- Alkemy for Enel
- Project:
- Enel Leadership School
- Type:
- Visual Identity & Creative Direction
- My Role:
- Art Direction, Visual Concept Development, AI-Assisted Pre-visualisation, Creative Supervision
- Scope:
- Key Visual, Photography Direction, Social Content, Presentation Materials, Motion Creative Direction
- Status:
- Delivered