Creative Lead & Art Director. Milan based.
I’m a Creative Lead and Art Director based in Milan. For 15+ years, I’ve been turning ideas into work, leading creative teams and helping people do their best work.
I believe good creative leadership starts with listening. Understanding the problem, making space for different perspectives, and knowing when to make a call. From the first idea to the final execution, I like staying involved, giving teams room to explore while keeping the work on track.
These days, I’m also exploring how AI can open up new creative possibilities. Not to replace the thinking, but to push it further.
SEE THE WORK ↗Good ideas need a clear direction. I ask questions, challenge assumptions, and make sure everyone knows what we're trying to achieve.
The best work rarely comes from one person. I give people room to bring their ideas, while keeping the team focused and moving forward.
I like exploring new tools, different perspectives, and unexpected solutions. But experimentation should always make the idea better, not just more complicated.
FREELANCE / SINCE 2023
Creative direction for agencies and brands across campaigns, identities and digital experiences. Embedded senior roles at Alkemy and OUTNOW, including team leadership, alongside independent projects and AI-driven storytelling.
SENIOR CREATIVE / OCT 2021 - FEB 2023
I guided the creative team and worked with 20+ creators on campaigns for brands including Citroën, Gillette, Douglas and Just Eat. I helped turn client briefs into ideas creators could make their own.
SENIOR ART DIRECTOR / CREATIVE SUPERVISOR · NOV 2020–OCT 2021
I worked on campaigns for Realme, Novartis, Reckitt Benckiser, vivo and Gruppo Saviola. As Creative Supervisor, I helped launch Realme in Italy within a five-person creative team. I also led the creative work on Novartis’ “È Tempo di Vita”, which generated 1.2M interactions and 4.9M video views.
Open to Creative Lead and senior creative opportunities, both agency-side and in-house. Based in Milan, open to relocating.